n 2017, Hasnain Ali Soomro took his first step into the world of content creation without any formal knowledge of it. At that time, he didn’t even know what food blogging was or how social media could shape a career. All he knew was one simple fact: he loved food. He loved cooking it, eating it, and even watching others prepare it. Shows like MasterChef fascinated him and made him realize that food was more than just a daily necessity it was an art, a story, and an expression of culture. Inspired, he created an account to share his food journey, never imagining how far it would take him.
At first, Hasnain started with food reviews and simple posts about what he enjoyed cooking or eating. But soon, he noticed something important. While people were promoting international dishes and modern food styles, no one was focusing on Sindhi food. The rich traditions of Sindhi cuisine passed down through families for generations were slowly vanishing from everyday life. This realization struck him deeply. He understood that if no one documented or preserved these recipes, future generations might never know the authentic taste of Sindhi food. That was the turning point in his journey. He decided to dedicate his platform to preserving Sindhi food culture digitally, capturing its essence through videos, stories, and authentic recipes.
Hasnain’s roots are in Dadu, Sindh, but he has been living in Hyderabad for the past 20 years. This dual connection gave him a strong sense of identity. Hyderabad exposed him to urban food trends, but his heart always belonged to the traditional dishes of Sindh. When he began sharing Sindhi food videos, the response was overwhelming. His content resonated not just within Pakistan but across borders. Many people from India and abroad reached out to him, saying his videos reminded them of their childhood, their mothers’ kitchens, and their homeland. The nostalgic connection made Hasnain realize that food is more than just flavors it is emotion, memory, and belonging. His work had touched people’s hearts in ways he never expected.
Today, Hasnain proudly introduces himself as a Sindhi content creator who is on a mission to preserve the culture and traditions of Sindhi food. He travels across Sindh, exploring local cuisines that people once made in their homes but which are now disappearing from daily life. From simple lentil dishes to elaborate feasts, he documents recipes, explains their nutritional values, and shares them with the world. For him, every recipe has a story, and every dish reflects the history of his land.
The path, however, was not free of challenges. One of the biggest hurdles he faced was society’s attitude toward cooking. Being a boy in the kitchen often invited criticism and unwanted remarks. He often heard comments like, “Boys don’t cook. You don’t belong in the kitchen.” Such words were disheartening, especially in the early days of his journey. But Hasnain refused to let stereotypes define his life. Slowly, he realized that cooking, like driving or any other basic skill, should not be seen as gender-based work. These are life skills that everyone should learn. Today, he feels proud to have broken that mindset, showing others that passion has no boundaries.
Hasnain’s philosophy in life is both simple and inspiring. He believes that everyone should do what they love, stay consistent, and never give up on their dreams. He often says, “Never live a life without a dream. Because one day, when you are on your deathbed, you should have no regrets.” For him, dreams are the fire that keeps people moving forward, even when society doesn’t accept or understand them. The world may not always support you, but passion will always give you strength.
Through his journey, Hasnain Ali Soomro has become more than just a food vlogger. He has become a cultural storyteller, a preserver of heritage, and an inspiration for countless people who want to follow their dreams against all odds. His story shows that sometimes the simplest passions like a love for food can grow into a powerful mission that connects generations and cultures.
From a young boy who just loved food to a recognized Sindhi content creator, Hasnain’s journey is a reminder that with consistency, courage, and vision, anyone can turn their passion into a legacy. And in his case, that legacy is the preservation of Sindhi food one recipe, one story, and one video at a time.
